Google rolled out its latest core update in October 2025, and just like previous updates, it’s already making waves across search engine rankings. This time, web development and digital services firms have reported noticeable fluctuations in website visibility, with some pages climbing up the rankings and others vanishing from top spots.
So what’s different about this update? And how should web development firms respond?
Read Also: What is SEO and How Does It Work?
What Is a Google Core Update?
A core update is Google’s broad change to how its search algorithm evaluates and ranks web pages. These updates happen several times a year and typically aim to improve the relevance and quality of search results.
Unlike spam or product reviews updates, core updates are not targeted at a specific niche — but their effects can hit certain industries harder, depending on content quality, technical SEO, and user experience.
Key Impacts on Web Development Firms
1. Greater Emphasis on EEAT (Experience, Expertise, Authority, Trust)
Google now places more weight on real-world expertise and credibility. Generic service pages or thin blog content from web dev firms may no longer rank well if they lack authoritative depth.
2. Content Depth Now Matters More
Pages that go beyond listing services and offer real educational value — such as tutorials, case studies, or client results — are performing better. Thin content is being deprioritized.
3. Speed and Mobile Responsiveness Are Critical
Sites with poor Core Web Vitals (especially those with heavy graphics or unoptimized code) are seeing visibility drops. Web firms that don’t practice what they preach are losing ground.
4. Local SEO Signals Are Stronger
There’s been a boost in localized search results. Firms with fully optimized Google Business Profiles, local backlinks, and relevant location-based content are seeing gains.
What Should Web Dev Firms Do Now?
– Audit Your Content: Update service pages with stronger copy, examples, and answers to client pain points.
– Publish Value-Rich Articles: Focus on original thought leadership, step-by-step guides, and SEO-friendly blog posts.
– Improve Page Speed and Technical SEO: Clean up code, compress assets, and test with Google’s PageSpeed Insights.
– Update Schema Markup: Use schema to help Google understand your content, especially service types and reviews.
– Track Rankings Weekly: Monitor changes with tools like Google Search Console, Ahrefs, or SEMrush.
Read Also: Web Design Best Practices 2025
Final Thoughts
Google’s latest core update is a reminder that SEO is not a one-time fix, especially for web development firms that are expected to be industry leaders in online performance.
If your site has taken a hit, don’t panic. Refocus on creating high-quality, helpful content, and double down on technical SEO best practices.
Stay agile, stay informed, and keep building the algorithm that rewards those who put users first.
Need help auditing your website post-update?
DamerConsult offers tailored SEO and web performance audits for businesses navigating search visibility changes. Contact us today
